CO-FOUNDER
SUSTAINABILITY & DESIGN DIRECTOR

Merve brings a wealth of experience in sustainability to the forefront of our business. With a background in high-profile organizations like PricewaterhouseCoopers, Unilever, Deloitte and the United Nations, she has led numerous sustainability projects.

Merve holds a Master of Liberal Arts in Sustainability from Harvard University and an Honours Bachelor of Arts in Economics from the University of Toronto.

She is highly knowledgeable in North American sustainability regulations, initiatives and certificates, including LEED, CANFER, SFI and more.

SALES DIRECTOR

Yasmin brings over a decade of diverse experience in sales and operations, having made a notable transition from the consumer goods sector to construction. Her career began at Philip Morris, where she spent years mastering sales strategies, supply chain and operational efficiency.

At White & Bald Group, Yasmin leverages her background to enhance sales performance and foster strong client relationships. Her leadership is instrumental in guiding the company's strategic direction and achieving its business objectives.

PROJECT MANAGER

Ecem brings 15 years of extensive experience as a Project Manager, specializing in construction, decor design, events, and hospitality.

Ecem has collaborated with prestigious brands including Pirelli, BMW, Rock n Coke, Michelin, Telus, Fairmont, Rexall, and Coca-Cola. She served as the Creative Director at Bomanite International for over a decade, where her work on the Manila Zoo rehabilitation project—Vertical & Facades, over 5,000 sq ft (464m²)—earned The WOW Award 2023 at the 15th Annual Decorative Concrete International Award ceremony.

BUSINESS DEVELOPMENT MANAGER

Kate brings over 10 years of invaluable experience in the real estate industry. With a portfolio exceeding $20 million in properties, Kate has expertly managed all aspects of interior decoration and design for her clients. Her deep understanding of market trends and her eye for aesthetic detail have consistently delivered exceptional results. Kate's expertise in real estate and interior design makes her a vital asset to our team, driving the growth and success of our business.